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ICO Fine Honda for consent email

Can you send emails asking people to consent to marketing?

On the 20th March 2017, the ICO fined Honda for sending 343,093 emails. The emails requested consent from individuals, so that Honda could send more marketing materials to individuals who opted in. The emails themselves were deemed to be unsolicited marketing emails, which Honda did not have consent to send under the Privacy and Electronic Communications Regulations (PECR).

Honda was fined £13,000 by the UK ICO. Read the full report below:

Also read about FlyBe's £70k PECR consent fine.

How can Data GRC help?

Data GRC provides outsourced Data Protection Officer services to help organisations comply with their legal obligations. Our specialist practitioners are highly experienced at data protection and information security, across a wide range of industries.

We also provide GDPR training and GDPR readiness assessments.

Contact us for more information or assistance.

+44 (0) 208 133 0242