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ICO Fine FlyBe for consent email

Can you send emails asking people to consent to marketing?

On the 20th March 2017, the ICO fined FlyBe for sending 3,662,973 emails. The emails asked individuals to update their details and revise their preferences, i.e. to request consent from individuals, so that FlyBe could send more marketing materials to those individuals who opted in. The emails were both sent to individuals who had previously opted in and those who had opted out of marketing emails from FlyBe.

FlyBe was fined £70,000 by the UK ICO. Read the full report below.

Also read about Honda's PECR consent fine.

How can Data GRC help?

Data GRC provides outsourced Data Protection Officer services to help organisations comply with their legal obligations. Our specialist practitioners are highly experienced at data protection and information security, across a wide range of industries.

We also provide GDPR training and GDPR readiness assessments.

Contact us for more information or assistance.

+44 (0) 208 133 0242